After spending over two decades in the banking industry, Nirali Haribakti decided to transform her lifelong passion for jewelry into a purposeful venture that understands today’s modern woman — one who values elegance but has little time to spare. At Zoicraft, she curates and designs pieces for women who believe less is more yet never compromise on looking festive, glamorous, and complete. With over 150+ earring styles and 50+ finger ring options, the brand ensures there’s something perfect for every event and every mood. Each design reflects her belief that jewelry should be easy to wear, travel-friendly, pocket-conscious, and crafted with such impeccable detailing that it beautifully mirrors the look of real fine jewelry — letting women shine effortlessly, anytime, anywhere.